Customizable Brew

A desire for customization prompts consumers to adjust ordinary beverage flavors

Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
SCORE: 4.3
Warm Top 6 Examples: 52,495 Total Clicks Mar 13 - Dec 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
DIY Marshmallow Candy Vodka - These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka
SCORE: 6.5
V. Hot 30,072 Clicks Pub: Mar 27, 13
DIY Marshmallow Candy Vodka
These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka
Personally, with all the candy options out there, I’ve never truly understood the appeal of Peep Marshmallow candy, but that was before I laid eyes on these simple instructions for marshmallow... [More]
Booze-Infused Fruit Shooters - The DIY Strawberry Margarita Jello Shooters are Fun and Easy
SCORE: 5.3
Warm 8,166 Clicks Pub: Feb 26, 14
Booze-Infused Fruit Shooters
The DIY Strawberry Margarita Jello Shooters are Fun and Easy
The DIY Strawberry Margarita Jello Shooters are drool-worthy and adorable. In the spirit of National Margarita Day on February 22nd, these booze infused strawberry jello shots only seem fitting. The... [More]
DIY Floral Ice Cubes  - The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks
SCORE: 3.2
Mild 4,630 Clicks Pub: Apr 30, 13
DIY Floral Ice Cubes
The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks
The Design Sponge blog showcases how to make the perfect girly summer drinks in seconds. This quick tutorial shows you how to make ice cubes infused with colorful violet petals. In what is... [More]
DIY Candy Cane Shooters - These Edible Peppermint Shot Glasses are Made Using Red and White Candies
SCORE: 3.3
Mild 2,163 Clicks Pub: Dec 19, 14
DIY Candy Cane Shooters
These Edible Peppermint Shot Glasses are Made Using Red and White Candies
If you love your booze but wanted to drink in a way that was festive but more original than eggnog, these peppermint shot glasses are a great option. From Cheri Albert at The Watering Mouth blog,... [More]
Boozy Childhood Drinks - This Fruit Kool-Aid Vodka Beverage is Ideal for Nostalgic Adults
SCORE: 3.2
Mild 829 Clicks Pub: Aug 30, 14
Boozy Childhood Drinks
This Fruit Kool-Aid Vodka Beverage is Ideal for Nostalgic Adults
Do you remember drinking fruit Kool-Aid when you were a kid? Now you enjoy the same sugar-packed juice in a boozy cocktail thanks to food blogger She Knows. The Kool-Aid flavor is infused into fun,... [More]
DIY Glowing Atmospheric Cocktails - This Recipe Makes Intoxicating Glows in the Dark Juice
SCORE: 2.1
Mild 6,635 Clicks Pub: May 1, 13
DIY Glowing Atmospheric Cocktails
This Recipe Makes Intoxicating Glows in the Dark Juice
If you’re looking for a new way to get tipsy tonight this recipe for intoxicating glow in the dark juice will wow you before you take your first sip. Recreational drinking is something that... [More]