Peepster Uses a Modified Volkswagen to Promote Sugary Sweetness

By: Going Like Sixty - Published: Mar 26, 2011 • References: sweetnesstour & prnewswire
If you live east of the Mississippi, there is a chance for you to catch a glimpse of the Peepster. The genius idea is from Just Born, the company that produces the iconic Easter candy Peeps. The Peepster is a Volkswagen chick that will be touring the eastern U.S. to promote Peeps' new online store. Sweet.

Peeps wants to reward longtime fans and earn new ones. While it treks around, the Peepster will be giving away free candy and prizes to anybody lucky enough to find it. This reminds me of the Oscar Meyer Weinermobile -- is the Peepster destined to be the next iconic car that represents a brand?

There is an interactive map with the Peepster's tour schedule; videos and pictures will be uploaded to all the major social media sites. Stats for Marshallmallow Chick Marketing Trending: Older & Chilly
Research: 651 clicks in 269 w
Interest: 1.3 minutes
Concept: Peepster Easter Marshmallow Treat Peepster
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: unique eco advertising, sweet easter sushi, and recreating history with candy.