The redesigned Girl Scout Cookies packaging is a way of commemorating the 100th anniversary of the group. The tasty tribe cookies have not seen a new box design since 1999.
The new boxes focus on how the after school club helps to empower young girls in society. Pictures on the packages include girls kayaking, cleaning up a park and speaking in public. All of these photos display a more responsible humanitarian image of the Girl Scouts rather than centralizing on a picture of a playful camp. The back of the boxes discusses five valuable skills that female youth can learn when they become a part of the beneficial group.
With enrollment in the tribe hitting a slight low in previous years, the redesigned Girl Scout Cookies are the boost the company needs.
Youth Club Branding Makeovers
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