Overly sweetened indulgences offers adults a link to childhood nostalgia
Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Trend Themes
1. Adults Embracing Childhood Flavors - Adults are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar and comforting elements of one's youth.
2. Mixed Flavors in Confections - Confectionery cocktails and liquor breweries are embracing mixed flavors and incorporating sweet treats like chocolate and fruit to make drinks more flavorful.
3. Infusing Alcohol Into Sweet Treats - Businesses like Joe & Seph's are making delicious alcoholic popcorn and other sweet treats with real spirits, giving people a whole new way to snack and drink at the same time.
Industry Implications
1. Alcohol Manufacturing - Opportunities to create new flavors that cater to the growing demand for mixed alcohol flavors with sweet childhood-inspired elements.
2. Confectionery - Opportunities to incorporate liquor into different types of chocolate and gummy treats for a unique snacking experience, while appealing to adults who are fond of childhood flavors.
3. Event Planning - Opportunities to provide unique and unforgettable experiences through the use of edible cocktail glasses, and other unusual drink accoutrements.
