Mocking Affection

Panning love, consumers make fun of those that express feelings openly

Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture.
SCORE: 6.1
Hot Top 4 Examples: 60,545 Total Clicks Feb 13 - Apr 14
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Half-Hearted Holiday Cards - The Lazy Oaf Valentine's Cards are Playfully Peculiar Offerings
SCORE: 6.9
Viral 16,988 Clicks Pub: Feb 6, 13
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SCORE: 5.2
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SCORE: 6.2
Warm 7,301 Clicks Pub: Dec 6, 13
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SCORE: 5.5
Warm 1,727 Clicks Pub: Oct 11, 13
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