Trend cluster
Category

Driving
Detection

As demand for autonomous vehicles increases, brands respond with detection tech.

Traffic Jam-Maneuvering SystemsCar-Monitoring Key FobsBlind Spot-Monitoring SUVsAutopilot Car ProgramsAutonomous Chinese Cars

Trend

What is the Driving Detection trend?

Driving Detection: As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver intervention. A more automated experience speaks to the tech-obsessed consumer that has become accustom to tech integration to solve simple tasks and increases a widespread acceptance of autonomous technology for a society concerned with safety.

Trend themes

Themes within the Driving Detection trend

Three behaviours holding the trend together
01

Autonomous Driving Technology

As demand for autonomous vehicles increases, brands are developing advanced detection technology that decreases the need for driver intervention.

02

Driver-Assist Technologies

Companies are creating driver-assist technologies, such as autopilot programs, traffic-jam maneuvering systems, and blind spot-monitoring SUVs, which offer semi-autonomous capabilities and increased safety features.

03

Pedestrian Detection Systems

Engineers are inventing highly accurate pedestrian detection systems which can detect images in stages and in turn be used in self-driving vehicles, robotics, and image search systems.

Industry implications

What the Driving Detection trend means for industry

Where the trend changes the playbook
For

Automotive Industry

The automotive industry can tap into autonomous driving and driver-assist technologies to create safer and more efficient vehicles.

For

Robotics Industry

The robotics industry can utilize pedestrian detection systems and advanced technology developed for autonomous driving to create safer and more efficient robots.

For

Smart Cities Industry

The smart cities industry can integrate autonomous driving technology into their infrastructure to improve traffic flow and reduce congestion.

Trend signals

Trend signals for Driving Detection

Trend score 2.9 out of 10, from popularity 38%, activity 42%, freshness 8%.

Popularity38%
Activity42%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe

Evidence

Examples of the Driving Detection trend

6 featured examples from Dec 29, 2013 to Feb 11, 2016