A need for nutritional credibility prompts more organic juice packaging
Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Trend Themes
1. Nutritional Transparency - Minimalist packaging designs offer health-conscious consumers greater visual assurance for nutritional transparency.
2. Simplistic Beverage Branding - The use of clear packaging and a single vibrant color along with simplistic labeling help convey a a purist aesthetic positively associated with health.
3. Humanized Packaged Juices - Humanizing products and basing them on individuals or personality traits can create a captivating experience for consumers.
Industry Implications
1. Beverage Packaging Industry - Minimalistic packaging combined with the clear, simplistic labeling of contents can be a boon to companies wanting to convey a healthy eating experience.
2. Organic Juice Industry - The use of natural pigment and reductionist patterns portraying design concepts can attract customers looking for a purist aesthetic experience.
3. Cold Pressed Juice Industry - The use of charismatic and dynamic branding identities incorporating bright, earthy colors can be a way for companies to gain visibility in a crowded industry.
