Category
Business
Surprise Merch
Trend cluster
Category
Convenient
Customization
Pop-up shops & events evolve with custom services for fast-paced lives.
4.6
Trend score
Trend
What is the Convenient Customization trend?
Convenient Customization: Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.
Trend themes
Themes within the Convenient Customization trend
Three behaviours holding the trend together01
Pop-Up Customization
Pop-up shops are evolving to offer customized products as opposed to strictly set or seasonal varieties, catering to the consumer with a packed schedule.
02
Interactive On-Site Customization
Trend of on-site interactive customization enables fast-paced consumers to design and purchase their own products at the event or store.
03
Build-Your-Own Concept
Build-your-own concept allows customers to completely customize their product from base to toppings, with companies such as McDonald's testing this trend in selective locations.
Industry implications
What the Convenient Customization trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry can make use of pop-up customization and interactive on-site customization with digital platforms to offer instant personalized services.
For
Food Industry
Food industry can create build-your-own concept with online digital platforms to enable customers to design and purchase their own meals instantaneously.
For
Fashion Industry
Fashion industry could set up interactive pop-up shops and events to offer customized trendy clothing options for fast-paced lives as per individual preferences.
Trend signals
Trend signals for Convenient Customization
Trend score 4.6 out of 10, from popularity 71%, activity 59%, freshness 8%.
Popularity71%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Convenient Customization trend
5 featured examples from May 8, 2013 to Sep 18, 2014CategoryFashion
Giant Luggage Pop-Up Shops
The Brothers Suitcase Store Travels Around Sweden
Providing a convenient and personalized shopping experience for business professionals in the fashion industry.
CategoryLifestyle
Burger-Customizing Chains
McDonald's is Testing Out Build-Your-Own-Burger Locations in the US
The fast food industry can explore customized dining experiences to attract and satisfy customers, leading to increased customer loyalty and market differentiation.
CategoryMarketing
Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
The fashion industry, specifically brands looking to create unique, personalized and exclusive fashion offerings for customers.
CategoryFashion
Pop-Up Custom Shirt Shops
The YrStore Custom T-Shirt Shop Lets You Design Your Shirt Live
The fashion industry can adopt the pop-up custom shirt shop model to provide customers with a unique and personalized shopping experience.
CategoryFashion
Pop-Up Tailor Shops
Indochino's Traveling Tailor Shop Helps Guys Get Sharply Suited Up
Developing pop-up locations and mobile tailoring services to create personalized experiences for customers.
