Superstar

The My Olive Tree Product Packaging Modernizes Tradition

By: Jana Pijak - Published: Apr 17, 2013 • References: mousegraphics.gr and lovelypackage
Embracing a minimalist design aesthetic, this bold packaging for My Olive Tree products is clean and simply chic. Having produced olive oil for a number of years, a family in the Peloponnese region has decided to bottle their home grown product transforming the gourmet oil into a covetable and trendy mass product.

This chic design is the work of mousegraphics who have elevated its home-grown roots into marketing that targets a foreign clientele with impeccable taste for quality and luxury.

Fusing a family's tradition and culture along with modern design ideals, this packaging for My Olive Tree products highlights clean labels with minimal bolded text. Moreover, the product displays a subtle botanical graphic representative of an olive tree that can be seen on the company's glass bottles and cardboard box branding.