The My Olive Tree Product Packaging Modernizes Tradition

By: Jana Pijak - Published: Apr 17, 2013 • References: & lovelypackage
Embracing a minimalist design aesthetic, this bold packaging for My Olive Tree products is clean and simply chic. Having produced olive oil for a number of years, a family in the Peloponnese region has decided to bottle their home grown product transforming the gourmet oil into a covetable and trendy mass product.

This chic design is the work of mousegraphics who have elevated its home-grown roots into marketing that targets a foreign clientele with impeccable taste for quality and luxury.

Fusing a family's tradition and culture along with modern design ideals, this packaging for My Olive Tree products highlights clean labels with minimal bolded text. Moreover, the product displays a subtle botanical graphic representative of an olive tree that can be seen on the company's glass bottles and cardboard box branding. Stats for Minimalist Gourmet Branding Trending: Older & Buzzing
Research: 64,123 clicks in 162 w
Interest: 4 minutes
Concept: My Olive Tree
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: chalk print bakery branding, sweetly illustrated branding, and urbane bottle branding.