Superstar

Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe

By: Amelia Roblin - Published: Feb 20, 2014 • References: yujo.mx and packagingoftheworld
The success of the Viejo Indecente liquor packaging is certainly the way that it appeals to the consumer's curiosity. Many beverage branding strategies involve providing printed information and a charming logo on the sticker, but such a technique is rarely enough to really catch someone's attention.

YuJo! Creatividad Aplicada of Mexico bottled the transparent alcohol in a clear bottle to make the flavor of it a mystery. No conventional label was attached to the vessel; instead, the designer inked the glass directly with the secretive image of an old door keyhole on the front. To give this enigmatic emblem additional depth, Viejo Indecente liquor packaging includes the illustration of a eye behind the opening, looking as though it's longing to know what lies on the other side.