Category
Business
Surprise Merch
Trend cluster
Category
Precise
Purchase
Consumers opt for hyper-efficient ways to purchase products on and offline.
5.0
Trend score
Trend
What is the Precise Purchase trend?
Precise Purchase: Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, which speaks to a distinct shift away from physical shops. Moreover, the ability to shop at will while still having rigid standards recognized reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.
Trend themes
Themes within the Precise Purchase trend
Three behaviours holding the trend together01
Hyper-Convenient Shopping Experience
Consumers opt for ultra-convenient and tailored shopping experiences that cater to individual budgets and schedules.
02
Price-Based Search Engines
Price-based search engines suggest gift ideas based on consumer's budget to save time and provide innovative options for all.
03
Immediate Access Shopping Apps
Immediate access shopping apps like Amazon Flow provide consumers with the ability to scan any item, find prices, and shop instantly satisfying impulsive shopping habits.
Industry implications
What the Precise Purchase trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry professionals can leverage hyper-convenient shopping experiences to cater to individual budgets and schedules and provide tailor-made services to their customers.
For
Fashion Industry
Fashion industry professionals can use crowdsourced retail options to deliver a personalized shopping experience to customers with similar body types.
For
Delivery Service Industry
The delivery service industry can utilize same-day delivery apps to offer rush orders and time-based deliveries to attract devoted and time-conscious customers.
Trend signals
Trend signals for Precise Purchase
Trend score 5.0 out of 10, from popularity 84%, activity 59%, freshness 8%.
Popularity84%
Activity59%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Precise Purchase trend
5 featured examples from Jan 14, 2014 to Oct 28, 2015CategoryBusiness
Consumer-Friendly Delivery Services
Parcel Tailors Package Deliveries to Shoppers' Schedules
Parcel's service highlights the need for e-commerce companies to prioritize the customer experience and provide convenient delivery options.
CategoryBusiness
Price-Based Search Engines
WannaSpend Suggests Gift Ideas That Match Your Budget to Save Time
WannaSpend's price-based search engine can enhance the gifting experience on e-commerce platforms, increasing customer satisfaction.
CategoryFashion
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
Fitbay disrupts the fashion retail industry by providing a crowdsourced shopping platform that connects people with similar body types for personalized recommendations.
CategoryTech
Immediate Access Shopping Apps
Amazon Flow Gives Users the Ability to Scan Anything, Anywhere
Disruptive innovation opportunity: Incorporate scanning and instant shopping features into existing e-commerce platforms to enhance the user experience.
CategoryTech
Same-Day Delivery Apps
Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day
The e-commerce industry can take advantage of the rising trend of same-day delivery services to enhance customer satisfaction and gain a competitive edge.
