Branded Variance

Bored with familiar imagery, consumers turn to products that negate routine

Implications - It’s standard practice to create a brand image and stick to it, but a resonating movement of independent brands that are highlighting a random, varied aesthetic are gaining the attention of consumers by offering an unexpected experience. Being recognized by consumers craving the antithesis to routine, the brands are making an impact through infamy rather than familiarity.
SCORE: 5.1
Warm Top 6 Examples: 30,148 Total Clicks Nov 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: TechArt & DesignMarketingBranding
Mix-and-Match Facial Merchandizing - Twister Sisters Packaging Invites Cosmetics Set Customization
SCORE: 5
Warm 5,565 Clicks Pub: Jan 25, 14
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
No two girls look alike, and no two have the same skin type. Twister Sisters packaging contains a range of face-focused products designed to emphasize this fact, and to invite young female consumers... [More]
Pebbly Polish Branding - S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
SCORE: 5
Warm 6,912 Clicks Pub: Nov 6, 13
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
While brand identity designers are inevitably always looking to make products look attractive in some sense, the notion of creating a beautiful image is of the utmost importance for women’s... [More]
Eclectic Artistic Infusions - Communitea Packaging Features Distinctive Doodles on Each Variety
SCORE: 5.9
Warm 4,796 Clicks Pub: Jan 17, 14
Eclectic Artistic Infusions
Communitea Packaging Features Distinctive Doodles on Each Variety
There is certainly value when it comes to consistency in branding strategies, but this might be outweighed by the delight that Communitea packaging delivers. Every one of the 12 types of loose leaf... [More]
Alphabetic Block Branding - Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
SCORE: 5.1
Warm 6,173 Clicks Pub: Dec 13, 13
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
The common approach to communicating the idea of eco-friendly products is to maintain simplicity. The team behind Johan & Nyström Tea packaging was content enough to go back to the basics with... [More]
Adventurous Brand Identities - MIA Fruit Wine Packaging Tempts You With References to Traveling
SCORE: 4.4
Mild 5,827 Clicks Pub: Jan 17, 14
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
This MIA Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the... [More]
Caricaturized Earbud Packaging - EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
SCORE: 3.9
Mild 875 Clicks Pub: Sep 16, 14
Caricaturized Earbud Packaging
EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
Earbuds come in a variety of colors and styles, but even so, they’re not a very expressive product—however, this playful headphone packaging design for EarBudeez infuses them with lots of... [More]