V2O Vodka Packaging Embodies the Essence of Refreshment

By: Amelia Roblin - Published: Jan 5, 2012 • References: leoburnett & thedieline
It seems that a great deal of people are best satisfied with their beverages once they have been prepared to one of two temperature extremes. Few can properly appreciate a room temperature drink, and quite appropriately, V2O Vodka packaging allows its contents to look immediately refreshing.

A team at Blackpencil India, in partnership with Leo Burnett, has come up with what appears to be a bottled vodka on the rocks. The modular concept composes each vessel from organically shaped transparent glass, designed to take the appearance of individual ice cubes stacked into a tower.

Ranging in volume from one cube at 125mL and four cubes at 750mL, V2O Vodka packaging caters to a variety of consumers for an array of occasions. The goodness of ice cold alcohol is sure to sell this spirit, even as it sits in a 20-degree room. Stats for Stacked Ice Cube Carafes Trending: Older & Warm
Research: 17,124 clicks in 228 w
Interest: 2.4 minutes
Concept: V2O Vodka Packaging
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: bundled bottle branding, medicinal liquor branding, and supernatural spirit branding.