Superstar

Taj Mahal Tea Packaging Invites Access in a Sophisticated Way

By: Amelia Roblin - Published: • References: behance.net & packagingoftheworld
The design of Taj Mahal Tea packaging is quite different than you're probably used to. It isn't a box with a flap that presents a finicky access point for infusions in sachets; instead, Gargee Thakkur of India seems to have modeled the boxes on cabinet drawers. This concept begins to separate itself from the usual throw-away carton and strives to become a piece of furniture in your kitchen.

Each example of Taj Mahal Tea packaging includes a set of three compartments that are filled with different flavors in paper pouchs. Little semicircular holes have been made into the tops of the folded card pockets, indicating that a simple pull with your finger will open up the elegantly and exotically illustrated boxes. Stats for Divine Drawer-Like Cartons Trending: This Year & Popular
Traction: 18,735 clicks in 37 w
Interest: 4 minutes
Concept: Taj Mahal Tea Packaging
Related: 78 examples / 60 photos
Segment: Neutral, 12-55+
Comparison Set: 29 similar articles, including: voluptuous infusion branding, purist patterned pop cans, and compacted geometric packaging.