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It has been noted by many brand identity designers that consumers are growing to appreciate minimalism more and more in product wrappers; nevertheless, Alishan Tea packaging, with its intricate and ornamental backdrops, avoids the appearance of fussiness.

The success of Victor Design's work has quite a bit to do with the reduced palette. The tea tins have a base of neutral black and the decorative textures applied to them have been printed entirely in gold. The universal familiarity of the tiny repeated motifs also has a less challenging effect on the eyes.

Bright white labels have been positioned on Alishan Tea packaging so that they're off-centered. Between this lighthearted touch and the intricate graphic treatment, the loose leaf contents are afforded the balanced notions of lavishness an clarity of flavor at once.