This striking print advertisement called 'Beer Suicide' for the Don't Drive Drunk Foundation aims to visually showcase the potential dangers of alcohol use while driving.
There are some drivers who tend to disregard the constant warnings against drunk driving, believing that no actual harm can come of having a beer or two behind the wheel. This simple yet thought-provoking ad by the Leo Burnett Bangkok agency showcases exactly what can happen if you decide to drink and drive: a horrendous head-splattering accident.
The campaign showcases a man drinking a bottle of beer, while the back of his head seems to be broken into pieces as a small vehicle drives out from it. The image is meant to portray the direct correspondence between drinking and driving, and the potential deadly outcome it can have.
Stats for Head-Splattering Drinking Ads
Trending: Older & Warm
Research: 5,899 clicks in 157 w
Interest: 1.8 minutes
Concept: Don't Drive Drunk
Related: 42 examples / 32 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: artistic drunk driving reminders, purse-size booze detector, and manditory breathalizers installed in all cars.
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