Microsoft Installs Giant Slide in UK Mall for Windows 8 Commercial

By: Jonathon Brown - Published: Jan 23, 2013 • References: & ibelieveinadv
This Windows 8 commercial captures an unexpected ride inside Blue Water Shopping Center in the United Kingdom.

A massive slide was installed over top of the stairs in the shopping center and eager shoppers got their picture taken as they went for a ride. The entire experience was filmed and turned into a candid commercial for Windows’ new operating system.

"Fast and Fun" is the tagline for the new Windows 8 so this slide was meant to symbolize the easy enjoyment of using it. Most of the riders were children, who may or may not have been aware of the slide’s actual meaning. Nonetheless, their parents must have got the message.

This is Windows 8 ad doubles as an interesting publicity stunt. Stats for Massive Shopping Center Slides Trending: Older & Warm
Research: 2,800 clicks in 174 w
Interest: 1.7 minutes
Concept: Windows 8 Commercial
Related: 56 examples / 43 photos
Segment: Neutral, 4-35
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