Lately, there’s been a widespread fad involving pranking un-expecting people as a way of promoting and marketing films.

As a stunt to promote ‘The Curse of Chucky’ on a Brazilian variety network Programa Silvio Santos, an intricate prank was played on people waiting by the bus stop. An actor dressed as the main character of the movie ‘Chucky;’ Donning realistic makeup and hiding behind a billboard with the ad of the movie, this man was a very convincing Chucky indeed. People waiting by the bus stop would see the lights flickering and would hear Chucky’s voice cackling. The actor would smash through the billboard and chase after horrified people down the street with a knife.

You can see the terrifying Chucky come crashing out of his billboard ad at approximately the 1:10 mark.