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Instructive Consumption

Online cooking tutorials reflect a generation reliant on convenience

Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture.
Trend Themes
1. Online Tutorial Culture - The rise of efficient online tutorial culture is disrupting traditional teaching methods, giving rise to more experimentation and accessibility in areas like cooking and baking.
2. Social Media Food Instructionals - Social media platforms are increasingly providing a source of inspiration for foodies and cooking enthusiasts, driving innovative food concepts such as social media-themed cakes.
3. Live Video Chat Cooking Tips - Live cooking video chat platforms are disrupting traditional methods of acquiring culinary knowledge, providing immediate and professional advice from home chefs.
Industry Implications
1. Food Content Creation - This trend is ideal for businesses that create and produce food content, presenting an opportunity to feature unique and engaging tutorial videos.
2. Digital Platforms and Social Media - Industries focused on digital content creation or social media marketing can leverage the growing space of unique and captivating food instructional content on platforms like Youtube and Instagram.
3. Food Delivery Services - The disruption of traditional teaching methods for cooking and baking presents opportunity for delivery companies to incorporate unique and creative dishes made popular by the online tutorial culture.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 65 Examples:
370,813 Total Clicks
Date Range:
Feb 13 — May 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled DIY LEGO Gummies
DIY LEGO Gummies
This Recipe for Homemade Toy Candies Lets You Stack and Snack
This recipe for homemade toy candies is a simple way to prove that sometimes it is okay to play with your food. Grant Thompson is the creator of the YouTube channel King of Random. His latest video... MORE
Social Media Dessert Instructionals
Social Media Dessert Instructionals
Ann Reardon's Cake Tutorials Honor a Variety of Platforms
If you were looking for a cake tutorial video with a social media spin, look no further. Ann Reardon uploaded a series of videos on YouTube called ‘How to Cook That’ explaining how to... MORE
Bacon Burger Buns
Bacon Burger Buns
This Burger Substitutes a Traditional Bread Bun for Strips of Bacon
If you’re looking for a way to cut calories or remove grains from your diet, this bacon burger bun is a great protein-rich alternative for you. Editor Clint Cantwell from Grilling.com gives... MORE
play_circle_filled Scrambled Boiled Egg Tutorials
Scrambled Boiled Egg Tutorials
The Nighthawkinlight How to Scramble Video Changes Up Cooking
The Nighthawkinlight How to Scramble Hard Boiled Eggs Inside Their Shell tutorial changes up standard recipes. While hard boiled eggs are usually entirely white, holding the yoke inside, the guide... MORE
play_circle_filled Sweet-Savory Snack Tutorials
Sweet-Savory Snack Tutorials
The Homemade Cheez-Its Work in Diverse Flavors
The Homemade Cheez-Its tutorial has been posted on behalf of blogger Emily Schuman’s website Cupcakes and Cashmere. Schuman’s love of Cheez-It’s snacks began at an early age while grocery... MORE
Video Cooking Tip Platforms
Video Cooking Tip Platforms
TalkToChef Offers Professional Kitchen Advice Via Live Cooking Videos
If you are struggling in the kitchen, this platform gives home cooks culinary tips from professional chefs using live cooking videos. TalkToChef will answer your cooking questions using live video... MORE
play_circle_filled Artful Mosaic Sushi Tutorials
Artful Mosaic Sushi Tutorials
‘Sorted Food’ Shares a Tutorial on How to Make Mosaic Sushi
Ben Ebbrell of the YouTube channel ‘Sorted Food’ shares how to make mosaic sushi. The results are so beautiful and look almost too good to eat. To create the mosaic effect, Ben makes several... MORE
play_circle_filled Crustacean Consumption Tutorials
Crustacean Consumption Tutorials
The How To: Shuck Oysters Video Masters Seafood Consumpton
The Cupcakes and Cashmere How To: Shuck Oysters clip has been made with a mind for Valentine’s Day. Blogger Emily Schuman offers a tutorial in seafood consumption here, a foodie experience... MORE

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