Instructive Consumption

Online cooking tutorials reflect a generation reliant on convenience

Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture.
SCORE: 4.4
Mild Top 6 Examples: 7,233 Total Clicks Feb 13 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaLifestyleFood
DIY LEGO Gummies - This Recipe for Homemade Toy Candies Lets You Stack and Snack
SCORE: 6.4
Warm 838 Clicks Pub: May 25, 15
DIY LEGO Gummies
This Recipe for Homemade Toy Candies Lets You Stack and Snack
This recipe for homemade toy candies is a simple way to prove that sometimes it is okay to play with your food. Grant Thompson is the creator of the YouTube channel King of Random. His latest video... [More]
Social Media Dessert Instructionals - Ann Reardon's Cake Tutorials Honor a Variety of Platforms
SCORE: 5.4
Warm 3,033 Clicks Pub: Jan 7, 14
Social Media Dessert Instructionals
Ann Reardon's Cake Tutorials Honor a Variety of Platforms
If you were looking for a cake tutorial video with a social media spin, look no further. Ann Reardon uploaded a series of videos on YouTube called ‘How to Cook That’ explaining how to... [More]
Bacon Burger Buns - This Burger Substitutes a Traditional Bread Bun for Strips of Bacon
SCORE: 2.8
Mild 975 Clicks Pub: Jul 6, 14
Bacon Burger Buns
This Burger Substitutes a Traditional Bread Bun for Strips of Bacon
If you’re looking for a way to cut calories or remove grains from your diet, this bacon burger bun is a great protein-rich alternative for you. Editor Clint Cantwell from Grilling.com gives... [More]
Scrambled Boiled Egg Tutorials - The Nighthawkinlight How to Scramble Video Changes Up Cooking
SCORE: 3.4
Mild 929 Clicks Pub: Apr 2, 13
Scrambled Boiled Egg Tutorials
The Nighthawkinlight How to Scramble Video Changes Up Cooking
The Nighthawkinlight How to Scramble Hard Boiled Eggs Inside Their Shell tutorial changes up standard recipes. While hard boiled eggs are usually entirely white, holding the yoke inside, the guide... [More]
Sweet-Savory Snack Tutorials - The Homemade Cheez-Its Work in Diverse Flavors
SCORE: 2.7
Untested 1,010 Clicks Pub: Feb 15, 13
Sweet-Savory Snack Tutorials
The Homemade Cheez-Its Work in Diverse Flavors
The Homemade Cheez-Its tutorial has been posted on behalf of blogger Emily Schuman’s website Cupcakes and Cashmere. Schuman’s love of Cheez-It’s snacks began at an early age while grocery... [More]
Video Cooking Tip Platforms - TalkToChef Offers Professional Kitchen Advice Via Live Cooking Videos
SCORE: 2.7
Untested 448 Clicks Pub: Apr 24, 15
Video Cooking Tip Platforms
TalkToChef Offers Professional Kitchen Advice Via Live Cooking Videos
If you are struggling in the kitchen, this platform gives home cooks culinary tips from professional chefs using live cooking videos. TalkToChef will answer your cooking questions using live video... [More]