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Page-Turning Sandwich Scans (UPDATE)

Jon Chonko's Book Has Pics so Tasty You'll Lick the Page

— February 3, 2013 — Lifestyle
If your mouth had an eyeball in it, these delicious-looking sandwich scans would be exactly what it sees as you bite into a hoagie.

Jon Chonko, a graphic designer out of New York City, has been doing sandwich scans for a little while now. His Tumblr account is full of amazing cross-section shots of the world's favorite sandwiches. From smoked meat on rye to club sandwiches, to epic seven-decker monstrosities, it's no wonder that his Tumblr account has been so popular. In fact, his account has so many views, that he's collected his best sandwich scans into a coffee table book called 'Scanwiches' that can be easily confused for an awesome takeout menu.

Chonko is picky about where his sandwich scans come from, as they're an eclectic mix of both store-bought and homemade.
Trend Themes
1. Photogenic-food Trend - Opportunity to capitalize on the growing popularity of visually appealing food items, such as sandwich scans, by creating unique and photogenic dishes.
2. Food Photography Book - Opportunity to create a coffee table book featuring visually stunning food photography, similar to 'Scanwiches', that appeals to food enthusiasts and art lovers alike.
3. Online Food Community - Opportunity to build an online platform where food lovers can share and discover visually appealing food creations, including sandwich scans.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities exist in the food and beverage industry to create visually captivating and photogenic products and menus.
2. Publishing - Disruptive innovation opportunities exist in the publishing industry to create unique and visually appealing coffee table books that cater to niche interests.
3. Social Media and Technology - Disruptive innovation opportunities exist in the social media and technology industry to develop an online platform for food enthusiasts to share and discover visually appealing food creations.
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