The TNT Twitter campaign that has been launched to market the upcoming period drama Mob City is an unusual style of marketing, but it is drawing more and more people in. TNT has chosen to tweet the entire script for the first episode of the show line by line and complete with photos and Vines, creating a detailed storyboard for the episode.
The tantalizing drizzle of information has potential fans hovering for more as the get little, slow nibbles of the action and characters to come. Mob City is continuing in the tradition of the mobster series by delving to lives of LA police and mobsters as they fight for control of the streets in the 1940s.
The ingenious campaign is great for whetting the appetite of potential viewers to ensure their viewership, by making sure they want to see the first episode if only to see the visuals that accompany the tantalizing lines.
Stats for TV Script Twitter Campaigns
Trending: Older & Warm
Research: 1,498 clicks in 127 w
Interest: 0.5 minutes
Concept: TNT Twitter
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: social media coffee deliveries, rapper parody twitter memes, and ironic social media shirts.
TV Script Twitter Campaigns
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