A Speaking Exchange Brings English-Learning Teens and US Seniors Together

By: Alyson Wyers - Published: May 8, 2014 • References: & designtaxi
A sentimental advertisement called 'Speaking Exchange' will have you wanting to spend more time with your grandparents. This video by FCB Brazil for CNA language schools shows young Brazilian students conversing with American seniors. While the language learning teens do not have the opportunity to travel in order to practice their English, their lonely elderly counterparts reside in a Chicago retirement home and are looking for someone to talk to.

The mutually beneficial speaking exchange is a simple idea, but demonstrates the powerful ability technology has to bring people together in a meaningful way. Using digital tools like video chat technology allowed the two age groups to connect and share their life experiences and backgrounds. The heartwarming interactions also show the commonalities in humanity. Stats for Age Group-Connecting Ads Trending: Older & Average
Research: 903 clicks in 106 w
Interest: > 3 minutes
Concept: Speaking Exchange
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
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