Conversational Consumption

Selling based on kitsch, brands adopt packaging that demands discussion

Implications - The modern consumer is over-stimulated by product choice, but more willing to try something out of the ordinary than ever before. Playing up novelty in packaging, independent brands are utilizing unexpected vessels to aid the social aspect of consumption; consumers want to socialize on the topic of product purchases, and something with a kitsch aesthetic worthy of discussion creates autonomous brand buzz.
SCORE: 4.8
Warm Top 6 Examples: 56,298 Total Clicks Aug 13 - Apr 14
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Consumer Insight Topics: LifestyleDrinkingUnique
Fortress Bottle Branding - Long John Whisky Packaging Takes the Look of a Castle Tower
SCORE: 5.4
Warm 3,746 Clicks Pub: Mar 5, 14
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
The question of how to house a blended Scotch for the Long John Whisky packaging strategy took a literal direction. Ginkgo B of France worked on this concept container, modelling it on the tower of... [More]
Skirt-Wearing Skivvies Branding - Oops! Panties Packaging Hides Secrets of its Contents with Clothes
SCORE: 5.2
Warm 5,337 Clicks Pub: Mar 11, 14
Skirt-Wearing Skivvies Branding
Oops! Panties Packaging Hides Secrets of its Contents with Clothes
The concept for Oops! Panties packaging literally dresses up an item that is typically left bare. When you see undergarments like the ones inside of these canisters, they are usually either left... [More]
Packed Lunch Snack Wrappers - Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
SCORE: 4.8
Warm 24,588 Clicks Pub: Oct 2, 13
Packed Lunch Snack Wrappers
Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to... [More]
Hay-Made Egg Cartons - Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
SCORE: 5.2
Warm 15,827 Clicks Pub: Aug 27, 13
Hay-Made Egg Cartons
Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
The Happy Eggs packaging design may have many practical benefits, which will be addressed momentarily, but overall it is a fun homage to where its wares originate from. As though replicating the... [More]
Alcoholic Shampoo Branding - Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
SCORE: 4.2
Warm 4,380 Clicks Pub: Sep 27, 13
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
You might confuse the contents of Weizen Bier Wheat Shampoo packaging with something drinkable, but that’s sort of the point. Part of the Tradition line of toiletries, this hair grooming... [More]
Tastefully Canned Wine - The Union Wine Company Introduces the 'Beerification' of Wine
SCORE: 3.3
Untested 2,420 Clicks Pub: Nov 6, 13
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... [More]