Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Conversational Consumption

Selling based on kitsch, brands adopt packaging that demands discussion

Implications - The modern consumer is over-stimulated by product choice, but more willing to try something out of the ordinary than ever before. Playing up novelty in packaging, independent brands are utilizing unexpected vessels to aid the social aspect of consumption; consumers want to socialize on the topic of product purchases, and something with a kitsch aesthetic worthy of discussion creates autonomous brand buzz.
Trend Themes
1. Kitsch Packaging - Utilizing unexpected vessels to aid the social aspect of consumption creates opportunities for autonomous brand buzz.
2. Eco-friendly Packaging - Incorporating sustainable and organic materials into product packaging offers an innovation opportunity in eco-friendly production.
3. Canned Wine - Repurposing beer packaging for wine indicates opportunities to create more casual wine products in the market.
Industry Implications
1. Food and Beverage - Brands can innovate with packaging design to increase brand awareness and create new experiences in the food and beverage sector.
2. Fashion and Apparel - The use of clothing-inspired packaging design can make undergarments more visually appealing and lead to more discrete packaging options in fashion and apparel.
3. Consumer Goods - Utilizing innovative sustainable materials can create new opportunities in the consumer goods sector for eco-friendly packaging solutions leading to broader sustainability goals.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
890,104 Total Clicks
Date Range:
Aug 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fortress Bottle Branding
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
The question of how to house a blended Scotch for the Long John Whisky packaging strategy took a literal direction. Ginkgo B of France worked on this concept container, modelling it on the tower of... MORE
Skirt-Wearing Skivvies Branding
Skirt-Wearing Skivvies Branding
Oops! Panties Packaging Hides Secrets of its Contents with Clothes
The concept for Oops! Panties packaging literally dresses up an item that is typically left bare. When you see undergarments like the ones inside of these canisters, they are usually either left... MORE
Packed Lunch Snack Wrappers
Packed Lunch Snack Wrappers
Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to... MORE
Hay-Made Egg Cartons
Hay-Made Egg Cartons
Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
The Happy Eggs packaging design may have many practical benefits, which will be addressed momentarily, but overall it is a fun homage to where its wares originate from. As though replicating the... MORE
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
You might confuse the contents of Weizen Bier Wheat Shampoo packaging with something drinkable, but that’s sort of the point. Part of the Tradition line of toiletries, this hair grooming... MORE
Tastefully Canned Wine
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... MORE

Related Examples

Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
Ridiculously Rare Alcoholic Beverages
Ridiculously Rare Alcoholic Beverages
The General by Compass Box Whiskey Has an Antique Character
play_circle_filled Tattooed Bottle Branding
Tattooed Bottle Branding
J&B Scotch Whisky Packaging Flaunts Authentic Inked Containers
Sloped Bottle Branding
Sloped Bottle Branding
Northernmost Cognac Packaging Features an Unusually Inclined Vessel Design
$630,000 Whiskey Bottles
$630,000 Whiskey Bottles
This Macallan "M" Decanter Holds the World's Most Expensive Whiskey
Tabbed Bottle Branding
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Bag Tag Booze Branding
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
Origami Beverage Branding
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Pattern-Labeled Liquor
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Rippling Droplet Bottles
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
Circle-Based Bottle Branding
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Sleek Transportable Wine Carriers
Sleek Transportable Wine Carriers
The Swirl Wine Carrier Lets You and Your Wine Travel in Style
Sophisticated Travel Shot Glasses
Sophisticated Travel Shot Glasses
These Shot Glasses Let You Drink Stylishly Wherever You Are
Optical Illusion Labels
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
Retro Square Wine Bottles
Retro Square Wine Bottles
The California Square Wine Bottle is Elegant and Vintage Rectangular
Humorous Wine Tags
Humorous Wine Tags
The 'Drink This Wine' Gift Tags are Funny and Quirky
Breakfast Maple Whiskies
Breakfast Maple Whiskies
The Knob Creek 'Smoked Maple' Whiskey is an Evening Delight
Meal-Replacing Tin Cans
Meal-Replacing Tin Cans
A 12-Course Meal in a Can Was Recently Designed by Chris Godfrey
Picnic Table Condiment Stands
Picnic Table Condiment Stands
This Adorable Condiment Set Resembles a Miniature Picnic Table
Shapely Numeric Bottles
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
Green Plant-Based Sodas
Green Plant-Based Sodas
The New Coca-Cola Life Uses Stevia Sweetener Instead of Sugar
Coffee-Infused Shampoo Bars
Coffee-Infused Shampoo Bars
This 'Rocky Top Soap Shop' Shampoo Bar is Made with Organic Coffee
Apologetic Ale Branding
Apologetic Ale Branding
The Sake-Infused 'Sorry' Japanese Beer Features Attractive Packaging
Pun-Filled Protection Packaging
Pun-Filled Protection Packaging
These Funny Condom Wrappers are Designed to be Memorable
Nostalgic Candy-Like Pens
Nostalgic Candy-Like Pens
The Mustard Sweet Tooth Pen is a Visually Appealing Office Supply
Vintage-Inspired Cereal Boxes
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
Glow-in-the-Dark Vodka Bottles
Glow-in-the-Dark Vodka Bottles
This Design from Hired Guns Creative is Memorable
Sustainable Matchstick Stationery
Sustainable Matchstick Stationery
Protect the Environment One Recycled Paper Pencil at a Time
Love-Inspired Picnic Baskets
Love-Inspired Picnic Baskets
This Romantic Picnic Basket is the Perfect Choice for a Summer Picnic
Leather-Woven Picnic Cutlery
Leather-Woven Picnic Cutlery
The Piqnique Cutlery Kits by Jenny Hsu are Created by Hand
Picnic-Inspired Accessories
Picnic-Inspired Accessories
Welcome Companions' Latest Series is Inspired by Al Fresco Dining
Retro Baseball Branding
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
Chalkboard Booze Branding
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Personalized Picnic Bags
Personalized Picnic Bags
The 'Oh Happy Day Blog' Offers a Masterclass in DIY Summer Picnics
Mod Bento Baskets
Mod Bento Baskets
The New Norm Multi-Basket Can Hold an Assortment of Different Items
Tonal Beverage Branding
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Blanche Embossed Branding
Blanche Embossed Branding
Equator Design Beer Packaging is All About Texture and Tactility
Simple Stencil Branding
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Unzipping Blanket Totes
Unzipping Blanket Totes
The Yield Picnic Bag Boasts a Flexible Unfolding Design
Bagged Booze Branding
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Homespun Bottle Branding
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
DIY Tin Can Treats
DIY Tin Can Treats
The 'OUR BEST BITES' Blog Shows How to Make Customized Gifts
Ab-Exposing Branding
Ab-Exposing Branding
Cofe Camp Packaging Scores with Soccer-Loving Coffee Addicts
Honeycomb Booze Branding
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Doodled Booze Branding
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Underrated Booze Branding
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
Bundled Bottle Branding
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Color-Conscious Branding
Color-Conscious Branding
This La Tomatina Campaign Will Paint the Town Red
Police Tape Packaging
Police Tape Packaging
Luisa Conserve Branding Screams Danger in the Form of Spice
Novel Booze Branding
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
Eco Pop Cans
Eco Pop Cans
Save the Environment with the Haoshi Design Studio Cup
Retro Recycled Lighting
Retro Recycled Lighting
The 'Can Light' Seems to Pay Tribute to Andy Warhol
Tin Can Lighting
Tin Can Lighting
Adi Zaffran and David Keller's Illuminating Invention