Beautification Rebellion

Consumers refuse the woes of beauty in favor of painless treatments

Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help.
SCORE: 3.8
Mild Top 6 Examples: 15,088 Total Clicks Mar 14 - Apr 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionHair
Self-Destroying Hair Ads - The Rudy Hadisuwarno Campaign Encourages Better Hair Care
SCORE: 6
Hot 3,301 Clicks Pub: Apr 11, 14
Self-Destroying Hair Ads
The Rudy Hadisuwarno Campaign Encourages Better Hair Care
Whether a woman is purposefully destroying her hair because she simply doesn’t care or has given up because she feels its a lost cause, the Rudy Hadisuwarno ad campaign shows that both... [More]
Spiraling Hair-Dryers - The Air Curler Gives You the Style You Want Without the Damage
SCORE: 4.4
Warm 5,329 Clicks Pub: Apr 18, 14
Spiraling Hair-Dryers
The Air Curler Gives You the Style You Want Without the Damage
The Air Curler is an innovative device that gives you perfect ringlet curls without heat, breakage or drying out your hair. The tool attaches to any size hair-dryer and when you put a section of... [More]
Hair-Healing Flatirons - Treat Your Locks with the Agave Healing Vapor Styling Iron
SCORE: 4
Warm 2,264 Clicks Pub: Apr 17, 14
Hair-Healing Flatirons
Treat Your Locks with the Agave Healing Vapor Styling Iron
If you don’t have the luxury of giving your hair a much-needed break from the flatiron but are in desperate need of a restorative shine boost, treat yourself to the Agave Healing Vapor Styling... [More]
Healing Healthy Hair Remedies - Restore Your Hair with the Dry Remedy Moisturizing Oil from Aveda
SCORE: 4.3
Mild 2,343 Clicks Pub: Mar 17, 14
Healing Healthy Hair Remedies
Restore Your Hair with the Dry Remedy Moisturizing Oil from Aveda
Trying to make curly hair behave (or any hair really) is not always easy, but with the new dry remedy daily moisturizing oil from Aveda it can be. So give you hair a treat and restore it to its... [More]
Beach-Ready Curling Irons - The Beachwaver Technology Offers Hassle-Free Curls
SCORE: 2.4
Untested 1,385 Clicks Pub: Apr 17, 14
Beach-Ready Curling Irons
The Beachwaver Technology Offers Hassle-Free Curls
Wishing to provide women with hassle-free curls, celebrity hair stylist Sarah Potempa created the Beachwaver, an innovative curling iron which rotates in both directions. Though it may look... [More]
Oscillating Hair Straighteners - The Vibrastrait Oscillating Flat Iron is Easy on Your Hair
SCORE: 1.8
Untested 466 Clicks Pub: Apr 17, 14
Oscillating Hair Straighteners
The Vibrastrait Oscillating Flat Iron is Easy on Your Hair
The Vibrastrait Oscillating Flat Iron by Bocato has a double function: keeping your hair healthy and saving your precious time. I know it seems like an impossible dream to straighten your hair in a... [More]