Designer Frank Leder's new Wheat Beer Shampoo is sure to add an alcoholic twist onto your regular grooming routine.
Made from a recipe handed down by Austrian artisans, the Wheat Beer Shampoo is a haircare products infused with beer and a decidedly vintage vibe. Leder sells his product in vintage bottles with a Bakelite screw cap that invoke nostalgic feelings towards the Victorian era during which most products were infused with either alcohol or opiates. It's no surprise then that Leder included the Wheat Beer Shampoo as part of his Tradition line as it explicitly recalls a time when this product would not have been considered quirky but thought of as absolutely normal.
This fun product would make the perfect gift for Father's Day or even just to show someone that you appreciate their penchant for high-class self-grooming.
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Research: 1,467 clicks in 156 w
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Concept: Wheat Beer Shampoo
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Segment: Males, 12-55
Comparison Set: 20 similar articles, including: beer-inspired lip balms, marriage-testing beer campaigns, and customized pop culture caskets.
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