Some people will view the Star Models Sexual Violence ad campaign as controversial, others will simply see it as the truth. Whatever the case may be, it is undeniable that it sends a powerful message that at its core is an important one to get out in the world. Abuse against women is still very much prevalent and excuses such as, "It was the cleavage," is not at all tolerable. Especially when, as the images depict, its an outright lie to begin with.
Conceived and executed by Revolution, an ad agency based in Macapá, Brazil, the Star Models Sexual Violence ad campaign was art directed by Edson Rosa with creative direction by Edson Rosa and photography by Diego Freire.
Stats for Cleavage-Blaming Abuse Ads
Trending: Older & Buzzing
Research: 7,669 clicks in 111 w
Interest: 1.6 minutes
Concept: Star Models Sexual Violence
Related: 51 examples / 39 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: versatile luxury car ads, deadly prankster commercials, and abruptly ended fairy tales.
Cleavage-Blaming Abuse Ads
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