Cheeky packaging demonstrates an alternative method to branding that does not visually emphasize the particular product within, nor a consistent emblem that can be found throughout the line. What Pearlfisher London decided to do was have a bit of fun with these bottles, jars, containers, tubes and boxes, displaying colorful illustrations that are symbolic of ideas.
These ideas do have some relationship to the individual items within the collection of salon products, yet they will at first appear random and may cause you to stop and consider them. This is part of the success of the strategy, as the silhouettes of moose and chess pieces seem like unusual pictures to be displayed on Cheeky packaging for toiletries and beauty products.
Playfully Symbolic Cosmetics
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