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The Kit Kat Have a Break Campaign is Reassuringly Surreal

By: Meghan Young - Published: • References: jwt & adeevee
The Kit Kat Have a Break ad campaign shows just how powerful this chocolate bar is. It can result in people taking breaks from even the most catastrophic events such as a perfect storm out at sea. Not to mention more surreal situations as a volcanic hell and a terrifying roller coaster. All of these scenarios have a second thing in common aside from the chocolate, the eater is having a much better time than his or her co-workers.

Conceived and executed the by JWT ad agency branch based in London, United Kingdom, the Kit Kat Have a Break ad campaign was art directed by Christiano Neves with creative direction by Russell Ramsay. The imaginative images were shot by photographer Salamagica. Stats for Catastrophe-Avoiding Chocolate Ads Trending: This Year & Buzzing
Traction: 2,082 clicks in 28 w
Interest: 1 minutes
Concept: Kit Kat Have A Break
Related: 66 examples / 51 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: fashion editorial-like travel ads, deadly prankster commercials, and abruptly ended fairy tales.