The LEGO Simpsons Kwik-E-Mart Set Will be Unveiled at SXSW

By: Jana Pijak - Mar 13, 2015
References: lego & adweek
The LEGO Simpsons Kwik-E-Mart Set will be officially unveiled at SXSW, Austin's music, film and interactive festival this coming week but fans can already check it out online.

If you're a dedicated fan of The Simpsons, you're familiar with Springfield's go-to convenience store and its owner Apu. For collectors who are looking for accuracy in design, the LEGO Simpsons Kwik-E-Mart Set delivers and features a life-like version of the shop's interior, even down to its hilarious shelves that are adorned with "Yesterday's food at tomorrow's prices" signage.

This set will make its official debut at South by Southwest on Friday and even comes with miniature character figurines along with a cop car addition that features Police Chief Wiggum and local Springfield criminal Snake.