Social Rebranding

Big brands turn to niche networking to create a more genuine overall appeal

Implications - As companies grow in size, so too do their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Targeting consumers and their need for social communication, conglomerates are using conversational techniques to bring an air of humor and approachability to large-scale, corporate enterprises.
SCORE: 5.6
Warm Top 6 Examples: 15,698 Total Clicks Mar 13 - Feb 15
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Activity
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DEMOGRAPHICS
Bribing Social Campaigns - This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
SCORE: 6.4
Warm 2,166 Clicks Pub: Jun 3, 14
Bribing Social Campaigns
This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
With its irreverent ‘If We Made It’ commercial for the Super Bowl, Newcastle Brown Ale proved that it had a wicked sense of humor when it comes to marketing—with a tagline that... [More]
Chocolate Social Media Feuds - Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
SCORE: 5
Warm 6,826 Clicks Pub: Mar 24, 13
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
I’d be willing to bet dollars to donuts that when Twitter user Laura Ellen tweeted about her love for both Kit Kat candy bars and Oreo cookies, she didn’t think she’d be lighting... [More]
Meme-Filled Car Campaigns - Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
SCORE: 5.7
Warm 1,172 Clicks Pub: Aug 13, 14
Meme-Filled Car Campaigns
Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
To announce its ‘Summer Cheerance’ event, this year on Twitter Honda is rolling out a fun social media campaign that’s all about spreading the good vibes. The #Cheerance event... [More]
Planetwide Selfie Campaigns - For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
SCORE: 5.6
Warm 1,325 Clicks Pub: Apr 21, 14
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
On Earth Day this year, NASA is asking social media users to go outside and take a #GlobalSelfie, which will then be compiled into an image mosaic, as if the Earth was going to take a selfie from... [More]
Fast Food Launching Snaps - The McDonald's Snapchat Account Will Feature LeBron James
SCORE: 5.4
Mild 3,242 Clicks Pub: Feb 28, 14
Fast Food Launching Snaps
The McDonald's Snapchat Account Will Feature LeBron James
The McDonald’s Snapchat account is going to publicly kick off with a snap from basketball star LeBron James. The company has confirmed and it joined the quick capturing photo app last week... [More]
Eco-Friendly Hashtag Campaigns - Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
SCORE: 3.9
Mild 967 Clicks Pub: Feb 2, 15
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
Scott Brand has created an admirable campaign, Toss the Tube, in order to promote its environmentally conscious Naturals Tube-Free Toilet Paper. Speaking to a demographic that is concerned about the... [More]