Honda’s distracted driving PSA plays on a conversation we have all had to some degree. It should come as no surprise that we all have the tendency to check our phones when they go off regardless of where we are. Honda has created this PSA for Distracted Driving Month. Personally, I think it has a better reach since it doesn’t show an actual crash.
The ad starts off with a typical conversation people have when leaving their houses to meet up with friends of family. The PSA delivers the distracted driving message just with sound effects. Honda is launching a #thumbsup Twitter campaign to get the message across, especially to the millennial audience.
Honda has also launched a campaign which includes two Spanish-language ads, all in support of the Distracted Driving Awareness Month.
Stats for Powerful Safe Driving PSAs
Trending: Older & Mild
Research: 925 clicks in 105 w
Interest: 1.1 minutes
Concept: Distracted Driving PSA
Related: 68 examples / 52 photos
Segment: Neutral, 12-55+
Comparison Set: 25 similar articles, including: risky driving ads, gruesome shockvertising, and artsy drunk driving ads.
Powerful Safe Driving PSAs
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