Old River Ale Looks More Like a Liqueur

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
Old River Ale is a concept completed by Bruno Reis for an assignment, in which the team had to come up with an idea for a craft beer. The result is a branding design that looks more like an upscale bottle of port than an ale. However, this is exactly the point, as the goal would be to attract a more wealthy and upper class clientele.

The bottle takes on a very dark aesthetic, coming in a black box with silver font, and the glass is a darker color too. The dark branding makes it more geared towards a male demographic, and again the shape of the bottle would suggest that the brand is targeting men with money. Stats for Port-Like Beer Branding Trending: This Quarter & Average
Traction: 289 clicks in 15 w
Interest: 0.6 minutes
Concept: Old River Ale
Related: 92 examples / 71 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: emotion-fueled beer branding, city-specific beer branding, and authentic beer branding.