Superstar

Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles

By: Laura McQuarrie - Published: • References: twitter & adweek
To announce its 'Summer Cheerance' event, this year on Twitter Honda is rolling out a fun social media campaign that's all about spreading the good vibes. The #Cheerance event lasts five days and as described by Honda, it involves sharing "Funny, crazy or just plain weird cheer videos, memes and GIFs," on Twitter to people who could benefit from having their day brightened. It's common to see memes and GIFs online, but they're rarely embraced by brands to this extent. Honda's goal is to spread cheer to three million people and when the goal is reached, a $100,000 donation will be made to The Pediatric Brain Tumor Foundation.

In addition to replying to Twitter posts with amusing content, the campaign is also being launched alongside Cheer Detectors in retail locations and a Summer Cheerance station on Pandora, full of feel-good tunes. Stats for Meme-Filled Car Campaigns Trending: This Quarter & Popular
Traction: 1,029 clicks in 6 w
Interest: > 3 minutes
Concept: "fun Social Media Campaign"
Related: 73 examples / 56 photos
Segment: Males, 18-55
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