Marketo's Infographic Focuses on Snapchat for Business

By: Laura McQuarrie - Published: Feb 18, 2014 • References: blog.marketo & mashable
This infographic created by Marketo focuses on the use of Snapchat for business. The photo-sharing app may seem like an unlikely place for brands to promote products or services, but with over 26 million active users in the US alone, it’s a great way to tap into an audience of people (particularly women) between the ages of 13-25.

By nature, snaps are short-lived, so this makes Snapchat a perfect platform for teasing sneak peeks of upcoming fashion collections or upcoming products, just as Acura did with its NSX prototype. Marketo also points out Wet Seal, a clothing retailer for teens that put its Snapchat account in the hands of a 16-year-old blogger for two days, which resulted in an astounding 9,000 new followers.

As well as sneak peeks, Marketo highlights other possible ways for brands to engage consumers, such as with contests, coupons and behind-the-scenes content. Stats for Photo Messaging Brand Graphics Trending: Older & Warm
Research: 2,066 clicks in 118 w
Interest: 0.6 minutes
Concept: Snapchat For Business
Related: 49 examples / 38 photos
Segment: Females, 12-35
Comparison Set: 18 similar articles, including: cat selfie-enabling apps, pixelated preview photo-sharing apps, and photo messaging printer.