The McDonald's Snapchat Account Will Feature LeBron James

By: Jennifer Paul - Published: Feb 28, 2014 • References: snapchat & mashable
The McDonald's Snapchat account is going to publicly kick off with a snap from basketball star LeBron James. The company has confirmed and it joined the quick capturing photo app last week without very much notice at all. It wasn't until McDonald's tweeted that people started to realize what they were doing.

Rick Wion is the director of social media for McDonald's and he said that the company is "excited to use Snapchat as a way to share the fun side of our brand with this highly engaged audience of millennials."

McDonald's sent out a teaser for the Snapchat account on Twitter on Friday and it got people's attention. I am curious to know what kinds of snap I would receive from the McDonald's Snapchat account. Stats for Fast Food Launching Snaps Trending: Older & Warm
Research: 3,104 clicks in 117 w
Interest: 0.7 minutes
Concept: McDonald's Snapchat
Related: 49 examples / 38 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: pixelated preview photo-sharing apps, digital intimacy apps, and photo messaging brand graphics.