Hyper-Tagging

As life becomes increasingly digital, consumers willingly give their locations up

Implications - With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly.
SCORE: 3.1
Untested Top 6 Examples: 4,795 Total Clicks Jan 13 - Sep 14
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Consumer Insight Topics: TechMobile
High-Tech GPS Lifejackets - These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
SCORE: 5.8
Warm 1,935 Clicks Pub: Apr 17, 14
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
These high-tech lifejackets, developed by Ireland-based company Mullion Survival Technology, could reduce the death toll wrought by sea disasters like the recent, tragic ferry disaster in South Korea.... [More]
GPS-Tracking Children's Watches - The hereO Watch Lets You Track Your Kid's Every Move
SCORE: 3.8
Mild 857 Clicks Pub: Mar 20, 14
GPS-Tracking Children's Watches
The hereO Watch Lets You Track Your Kid's Every Move
The hereO watch is a children’s watch with a GPS tracking device that lets parents track their kids. The watch pairs with a smartphone app that shows the child’s whereabouts. It can also... [More]
Creepy Geo-Tagging Applications - The Beat Website Tracks Instagram Photos
SCORE: 2.5
Untested 826 Clicks Pub: Jan 3, 13
Creepy Geo-Tagging Applications
The Beat Website Tracks Instagram Photos
The Rutgers Social Media Information Lab has developed and released The Beat, a website that will now add geo-tags to Instagram photos. The tags are linked to Google’s Street View tool,... [More]
Physical Object-Tagging Apps - The Taggar App Uses Augmented Reality to Tag Items in Real Life
SCORE: 2.3
Untested 676 Clicks Pub: Jan 4, 14
Physical Object-Tagging Apps
The Taggar App Uses Augmented Reality to Tag Items in Real Life
The ‘Taggar’ app is one that uses augmented reality to “tag” real-work objects. Users can add captions, images, videos or stickers to objects, which creates a hidden virtual world... [More]
Social Media Tagging Adaptations - 'Photos of You' Introduces a New Way of Tagging Instagram Friends
SCORE: 1.7
Untested 346 Clicks Pub: May 5, 13
Social Media Tagging Adaptations
'Photos of You' Introduces a New Way of Tagging Instagram Friends
Instagram announced today that on May 16th, 2013 it plans to launch the latest software updated 3.5 for iPhone and Android users that includes their newest tech feature: ‘Photos of You.’... [More]
Friend-Locating Apps - The Marco Polo App Helps You Find Your Friends While You're Out on the Town
SCORE: 1.1
Untested 155 Clicks Pub: Sep 15, 14
Friend-Locating Apps
The Marco Polo App Helps You Find Your Friends While You're Out on the Town
The Marco Polo friend-locating app is a great tool to have on your smartphone when you’re going out in a large group. This app helps you find the exact locations of your friends if you’... [More]