FoodShareFilter is an Instagram Supported Filter That Profits an NGO

By: Rebecca Byers - Published: Apr 16, 2013 • References: & fastcoexist
FoodShareFilter is the first Instagram supportive app that raises money for charity. Created by El Salvadorian charity Manos Unidas, FoodShareFilter is a paid app from which the proceeds go toward supporting one of its agricultural programs.

Available through Google Play and the Apple Store in both Spanish and English, the FoodShareFilter, designed by DDB Spain, applies a message about their mission against world hunger and publishes it to Instagram.

FoodShareFilter is an interesting combination of social media and social good, with several social good social media games popping up recently as well, and at the very least a good way to get their brand name out there and raise money while providing a service many individuals are accustomed to paying for.

Contact Information
FoodShareFilter online
Manus Unidas website
Manos Unidas on Facebook (Spanish)
Manos Unidas on Twitter (Spanish) Stats for Social Good Photo Apps Trending: Older & Mild
Research: 631 clicks in 162 w
Interest: > 3 minutes
Concept: FoodShareFilter
Related: 53 examples / 41 photos
Segment: Neutral, 4-55
Comparison Set: 20 similar articles, including: social good-fueling photography, high-quality altruistic hoodies, and social good performance venues.