The Ben & Jerry's Capture Euphoria Campaign Relies on Social Media

By: Meghan Young - Published: Nov 23, 2012 • References: benjerry & psfk
Social media has allowed companies to interact with their customers in ways they have never been able to do before and now this interaction is reaching new heights as the Ben & Jerry's Capture Euphoria ad campaign shows. It involves fans of the ice cream brand being featured in local ads by participating in the Instagram movement revolving around the #captureeuphoria tag.

Created in partnership with creative agency Silver+Partners and Haworth Marketing+Media, the Ben & Jerry's Capture Euphoria ad campaign will feature 20 of the best images depicting happy people eating ice cream. A fun and interactive way to include real people in their print ads, one of the first features a photo from Megan, which has been placed the back of a magazine. That magazine will be handed out in her community. Stats for Ice Cream Instagram Ads Trending: Older & Mild
Research: 1,394 clicks in 183 w
Interest: > 3 minutes
Concept: Ben & Jerry's Capture Euphoria
Related: 31 examples / 24 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: snack-securing seals, education springboards, and sweet tradevertising.