The much-anticipated ‘Instagram’ camera is almost here, prompting ADR Studio to release its first video advertisement plug for the camera today. The Socialmatic Camera is black in color and is a portable device perfect for people on the go. Much like the ancient Polaroid cameras, this device prints pictures on demand from the actual camera. The photos have an adhesive on the back so the picture is able to stick to any surface one deems appropriate.

The advertisement resembles many of the Apple ads floating on the Internet. From minimalist white backgrounds to simple speech, this ADR Studio short outlines the functions of the Socialmatic Camera. With unique filters ready to match any need, the Socialmatic Camera is the perfect Instagram portable photography tool for any non-smart phone users.