Puma’s ‘Around the World in One Click’ Speak to

By: Jordy E  - Published: Oct 11, 2012 • References: puma & fashionotes
PUMA’s ‘Around The World In One Click’ campaign is the product of a recent merger with Instagram. Those who use the social media tool are encouraged to pair pictures of their sneakers with the hashtag #travelingPUMAS.

Instagram’s geo-monitoring features will track the submissions from around the world. Entries from Madrid, Atalaya and Virginia have already flooded the online database, fostering a now virtual community of PUMA lovers.

Those who partake in the #travelingPUMAS competition are also automatically entered to win prize packs that are delivered every Friday.  The company’s weekly announcement of its winners is highly anticipated by fans of Around The World In One Click who look forward to the freebies, furthering the brands penchant for engaging and entertaining marketing. Stats for Globe-Trotting Sneaker Campaigns Trending: Older & Average
Research: 1,852 clicks in 189 w
Interest: 1.4 minutes
Concept: Around The World In One Click
Related: 68 examples / 52 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: heavy metal-inspired sneakers, flashy futuristic sneakers, and checked designer footwear.