With the newly announced Android wearable operating system, the Motorola smartwatch is the first to announce its new 'Moto360' watch. The 'Moto360' embraces the future with the new wearable technology, but also keeps its foot in the traditional. By creating a smartwatch that has a round face and leather strap, the brand created a device that away from the conceptual square smartwatches for a more traditional look and feel.
The traditional look to the watch opens up the market to not just the youth of today but also the older generations who are used to the warm feel of genuine leather. When developed, the Motorola smartwatch will be the perfect gift for dad who will be able to keep track of events, weather and the time to name a few features.
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Concept: Motorola Smartwatch
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Segment: Males, 18-35
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