Relationshopping

Consumers opt for the limited, lifestyle-centric products of niche brands

Implications - The luxury market is expanding at an exponential rate, which is transforming consumers into brand connoisseurs in search of the next exclusive product. Consumer shopping habits are changing to be based more on curation of a whole lifestyle. As a result, a lasting relationship based on a brand's ability to satisfy an entire lifestyle will be formed.
SCORE: 4.7
Mild Top 6 Examples: 14,449 Total Clicks Nov 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionFashion for Men
Upcycled Sailcloth Bags - RAGGEDedge's Recycled Bag Design Uses Durable Carbon Fiber Material
SCORE: 5.7
Warm 1,344 Clicks Pub: Sep 16, 14
Upcycled Sailcloth Bags
RAGGEDedge's Recycled Bag Design Uses Durable Carbon Fiber Material
RAGGEDedge’s Pack Mule 112L recycled bag design has an exterior that looks sleek and shiny, but this doesn’t come from being all new. The bag is actually made from a weather-resistant... [More]
Magnetized Tie Clips - The Ellsworth & Clyde Tie Bar is Rustically Reversible
SCORE: 5.3
Warm 5,793 Clicks Pub: Dec 17, 13
Magnetized Tie Clips
The Ellsworth & Clyde Tie Bar is Rustically Reversible
The Ellsworth & Clyde tie bar is not the typical men’s accessory. First of all, instead of being made out of metal, it is made out of wood. This adds a rustic appeal to the classic and... [More]
Social Media Matryoshka Dolls - Nesting Twitter by Yiying Lu Tells the Story of a Startup
SCORE: 5.6
Mild 2,072 Clicks Pub: Jan 22, 14
Social Media Matryoshka Dolls
Nesting Twitter by Yiying Lu Tells the Story of a Startup
Matryoshka dolls may have inspired some unique and useful reinterpretations in the past, but the Nesting Twitter concept is particularly ingenious. Although it doesn’t serve any practical... [More]
Neutral Font Fragrances - The Guts and Glory Helvetica Perfume Does Not Smell Like Anything
SCORE: 4.9
Mild 3,291 Clicks Pub: Nov 22, 13
Neutral Font Fragrances
The Guts and Glory Helvetica Perfume Does Not Smell Like Anything
If you were searching for a unique signature scent, the new Helvetica perfume might be for you. Inspired by the popular typeface, the exclusive fragrance is available from Oakland creative... [More]
Mint Chocolate Beers - Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
SCORE: 3.2
Mild 1,508 Clicks Pub: Apr 20, 14
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer has been on the rise recently and people are on the lookout for uniquely flavored beers such as this chocolate mint beer from Flying Dog Brewery. The brewery, which is based in Maryland,... [More]
Fortune Cookie Fashion - The Fortune Cookie Clothing Co. Released Its Cherry Blossom Collection
SCORE: 2.3
Untested 441 Clicks Pub: Apr 8, 14
Fortune Cookie Fashion
The Fortune Cookie Clothing Co. Released Its Cherry Blossom Collection
Fortune Cookie Clothing Co. has designed a urban collection of clothing infused with famous Asian cookie graphics. The crisp, traditional cookies give words of wisdom and prophecies upon snapping.... [More]