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Unfortunately for many, experiencing a life-threatening accident is what drives home a message more than words or even imagery; the Think! Pub Loo Shocker publicity stunt manages to simulate an actual car crash right in the restroom of a bar. Patrons stepping in to use the urinals are in for a rude awakening when they approach the sink to wash their hands. Before they know it, the glass breaks and a bloody mannequin's face crashes through as though it were the windshield of a car.

Conceived and executed by the Leo Burnett ad agency branch based in London, United Kingdom, the Think! Pub Loo Shocker publicity stunt could very well lead to some smart decision making. It was art directed by Phil Deacon and Sabina Kelly.