Superstar

Patrons Search for Hidden Money in MK Art Gallery

By: Gil Haddi - Published: • References: mkgallery.org & odditycentral
While the Mitlon Keynes Art Gallery attendants had no idea what was about to happen, artist Tomas Georgeson from Buckinghamshire, England, decided to increase the flow of traffic to his exhibition by teasing people with hidden money.

The publicity stunt has clearly worked, with plenty of curious patrons searching through every inch of the gallery in hopes of finding the £8,000 check, approximately $12,600 US. The artist explains that his goal was to "get people through the door and change the mood of the place," and he also managed to increase the gallery's publicity.

Some visitors are not even interested in looking at the art, but whatever the finder does with the hidden money, it becomes part of the artist's project. Stats for Scavenger Hunt Publicity Stunts Trending: Older & Mild
Traction: 588 clicks in 89 w
Interest: > 3 minutes
Concept: Hidden Money
Related: 60 examples / 46 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: 15 larger than life publicity stunts, 56 stop-and-stare publicity stunts, and extreme photo scavenger hunts.