Googly-Eyed VW Beetle Reminds Germans Not to DWI

By: Mike Peterson - Published: Jan 23, 2009   Updated: Aug 9 2011 • References: directdaily.blogspot & jalopnik
Germany's Federal Ministry of Transport, Building and Housing is serious about cracking down on drunk driving. They've modded a VW New Beetle with wheel caps that look like red, itchy eyes. As the car drives down the street, the pupils of the “eyes” roll in circles. The fleet of cars are driven around major events. Is that why they're all in English?

The ad campaign was created by Scholz and Friends of Berlin, Germany.

Implications - This is definitely a smart way for the VW Beetle and Germany's Federal Ministry of Transport, Building and Housing to draw serious attention to the ever-expanding, (somehow) never ending folly of drunk driving. Stats for Anti-Drunk Drivertising Trending: Older & Chilly
Research: 7,216 clicks in 383 w
Interest: 4 minutes
Concept: Anti-Drunk Drivertising
Related: 35 examples / 27 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: street legal jet powered beetle, modified vw bugs , and anti-drunk driving tech.