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Illusionary Escapism

Fashion continues to suspend reality and now gravity as well

Implications - Fashion is more up in the air than ever and surrealist, fantasy imagery is appealing to those looking to escape tedium and fly free. In the fashion industry, weight has always been an issue, but editorials and advertisements that feature seemingly weightless, floating and flying models are gaining popularity.
Trend Themes
1. Underwater Photography - The trend of underwater photography offers creative opportunities for companies to produce surrealistic images that can appeal to consumers looking for an escape.
2. Weightless Fashion - Fashion editorials and advertisements that feature weightless, floating and flying models are gaining popularity, creating an opportunity for companies to experiment with gravity-defying imagery.
3. Surrealistic Illustrations - The use of surrealistic illustrations, such as tentacles, in underwater themes provides a unique chance for creative professionals to experiment with imagery and push the boundaries of traditional advertising.
Industry Implications
1. Advertising - The advertising industry can use these trends to create innovative and disruptive campaigns that can capture consumers' attention.
2. Fashion - The fashion industry can incorporate these trends to create unconventional imagery that stands out and attracts consumers looking for something unusual.
3. Photography - The photography industry can use these trends to experiment with new techniques and push the boundaries of traditional photography.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 85 Examples:
3,831,825 Total Clicks
Date Range:
May 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Underwater Tea Parties
Underwater Tea Parties
Alice in Wonderland Goes Under the Sea in Elena Kalis' Photos
There is currently a lot of hype concerning the new Tim Burton ‘Alice in Wonderland’ remake and the world of photography has taken note. Photographer Elena Kalis has channeled the mysticism and intrigue… MORE
Underwater Stages
Underwater Stages
Phoebe Rudomino Brings Underwater Fashiontography Subjects Below the Surface
Taking fashion photos above the surface didn't cut it for Phoebe Rudomino; this innovative photographer specializing in underwater fashion photography. Using her "Underwater Stage" as a backdrop, Phoebe… MORE
Flighty Floatography
Flighty Floatography
Angus Rowe Macpherson's Storytelling is a Soaring Feat
With our own photographic expeditions (thanks, affordable digital cameras) it’s sometimes easy to forget just how creative this medium is, but Angus Rowe MacPherson is here to remind you. With an amazing… MORE
Aquatic High Heels
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
Ruud Baan's underwater photography submerges viewers into a captivating, whimsical world of nymph-like women. Baan had the women jump into pools of water decked out in high fashion bathing-suit style… MORE
30 Floating Photoshoots
30 Floating Photoshoots
From Emma Watson 'Flying' in Bazaar to Super Model Floatography
Emma Watson starred in a bewitching spread for Harper's Bazaar last year in which she appeared to be flying, but the floating photography movement began long before, and continues on today as people find… MORE
play_circle_filled Gravity-Defying Editorials
Gravity-Defying Editorials
'Geometry of Mind' for Pastaiga Magazine is Stellar
This 'Geometry of Mind' editorial shot by Nils Vilnis for Pastaiga Magazine posits how necessary gravity really is for quality fashion photography. From the looks of the gallery above, I don't miss gravity… MORE
Floating Lake Photography
Floating Lake Photography
Ilona Olkonen Photo Shoot Captures the Best of Summer Fun
I love this lakeside Ilona Olkonen photo shoot. It combines underwater photography, a sun-drenched location and a carefree vibe. It's everything summer is all about. We've seen a number of pictorials… MORE
Floating Models
Floating Models
Sophie Vlaming Sprawls for 'When Darkness Falls' in Elle UK
Karen Collins' most recent editorial “When Darkness Falls” has gorgeous model Sophie Vlaming covered in lace and chiffon, sprawling amid a sea of black. Published in Elle UK, the girl is draped in sheer… MORE
play_circle_filled Flying Fashion Campaigns
Flying Fashion Campaigns
Jumping LASC Ads by Bradford Rogne
Mid-air photography seems to be the hottest thing in fashion campaigns these days. We’ve seen model Jamie Jewitt jump up and down for Acne Underwear S/S 09, Gisele as a prancing Ostrich in W Magazine,… MORE
Suspended Self-Portraits
Suspended Self-Portraits
Obscure Specializes in Body Mod Photography
This first image is what is known as an “assisted self-portrait,” and is unlike any other self-portrait I have ever seen. I can see how it may not be entirely possible to have taken this shot on your own.… MORE
OctoMermaid Illustrations
OctoMermaid Illustrations
Diamante Murru's 'Abyss' Features Floating Females
Diamante Murru’s gallery ‘Abyss’ features four women seemingly submerged under water and depicts each one in a diferent scene. Each illustration contains a tentacle-like extremity coming from or attached… MORE

Related Examples

Regal Beautography
Regal Beautography
Suresh Natarajan Embraces Culture Through Photography
Evocative Photographers
Evocative Photographers
Leonardo Gren Captures His Versatility in Photography
Panoramic Advertising
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Zarik Ahuir Ads Stretches the Mind's Eye While Delivering the Message
Space Psychedelia Photography
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The Work of Kerstin Zu Pan is Beautiful and Strange
Picasso-Esque Photography
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Jann De Vries Deconstructs Reality in 'Wirklichkeit?'
Optical Illusion Promotions
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McDonald's Coffee Heats Up the Advertising World
Silverized Living Sculptures
Silverized Living Sculptures
Shiny Photography by Guido Argentini Turns People Into Statues
Fun-House Photography
Fun-House Photography
Jacqueline Will Rivet You With Her Playful Pics
Million Dollar Mermaids
Million Dollar Mermaids
Mermaid Fever and $1m Reward Grips Israel
Sci-Fi Mermaids
Sci-Fi Mermaids
Jasper Huang's Fashion Blends Fantasy With the Future
play_circle_filled Pure Darkness Concerts
Pure Darkness Concerts
Sony Ericsson Pitch Black Gigs Leave You With Nothing But Sound
Curious Equestrian Lookbooks
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Haute Face Hiding in Camo Spring/Summer 2010
Dissecting Mermaids
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The Anatomy of a Mermaid & Other Cryptids in Book Form
Catty Photo Shoots
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Ola Bell Poses With Her Jumping Kitties
Underwear Pool Parties
Underwear Pool Parties
‘Summer' Captures the Best of Warm-Weather Fun
Sprawled-Out Photo Shoots
Sprawled-Out Photo Shoots
Monica Barreneche's Illusory Editorial for Summus Magazine #3
Evolving Illustrations
Evolving Illustrations
Tracking the Aesthetic Changes to Alice in Wonderland Over Time
40 Tributes to Alice in Wonderland
40 Tributes to Alice in Wonderland
From Johnny Depp as Mad Hatter to Fairytale Fashions
Zero Gravity Wedding Photos
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A New York Couple Takes the Plunge Head Over Heels (UPDATE)
play_circle_filled Victorian Fantasy Portraits
Victorian Fantasy Portraits
Johnny Depp Gets Tim Burton Touch in Alice In Wonderland
Interactive Wonderlands
Interactive Wonderlands
Virtual Walkthrough of Tim Burton's Alice in Wonderland
50 Ways to Celebrate Summer
50 Ways to Celebrate Summer
From the Hottest Fashion to Fun in the Sun
49 Floating Innovations
49 Floating Innovations
From Floating Gadgets to Gravity Defying Furniture
Fancy Floatographs
Fancy Floatographs
Jan von Holleben Creates Classy Illusions of Floating for 'The Snowbed'
Floating Bicycles
Floating Bicycles
Li Wieguo's Amphibious Bike is Eco-Transportation and Exercise
Stylish Levitation
Stylish Levitation
Lover's Romantic Autumn Collection Shows of Glam Gams
play_circle_filled Gravity-Defying Hair
Gravity-Defying Hair
Avant-Garde Designs by Robert Masciave
Seaside Styles
Seaside Styles
Sea Shells Adorn Beach-Inspired Fashions for Summer 2009
Eclectography
Eclectography
Michael Muller's Photos Range from Underwater Bodies to Rubbish Simpsons
Sunsuit Funsuits
Sunsuit Funsuits
Non-Bathing Suits Are Great for Summer Escapades
Underwater Geisha
Underwater Geisha
The Provocative Photography of Jason Heller
Stylish Sprite Shoots
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
Racy Underwater Photos
Racy Underwater Photos
Valerie Morignat Photographs Some Hot Water Shots
Global Bed-Jumping
Global Bed-Jumping
InterContinental Hotels Group Stages World's Largest Bed Jump
Lounging Shoppers
Lounging Shoppers
Sherway Gardens Shows the Relaxed Side of Shopping
Group Jumping Ads
Group Jumping Ads
Lacoste Spring/Summer 2009 Campaign Shot in Mid-Air
Suspended Fashion Editorials
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.Cent Magazine's Torturous Spread
Beach Fun Ads
Beach Fun Ads
Allen Cox Gets Aquatic For Spring/Summer 2009
Baby Leaping
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Strange Global Festivals, From Jumping Over Infants to Wife Carrying
Sliced Mermaids
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Creative Artistic Promotion for Rare Meat
Underwater Cover Shoots
Underwater Cover Shoots
Drew Barrymore Fashionably Swims For Elle
Hollywood Photography Stunts
Hollywood Photography Stunts
GQ Magazine Shows Zac Efron Jumping on Cars
Dangerous Denim Ads
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Levi's Button Fly Jeans Leave You On the Edge
Underwater Fairytale Photography
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
Golden Disco Mermaids
Golden Disco Mermaids
Best (And Worst) Fashion at the Country Music Awards (ACM Awards)
Anime Geishas
Anime Geishas
Natalie Shau's Gothic Girls Have a Beautiful Darkness
38 Alice in Wonderland Fantasies For Adults
38 Alice in Wonderland Fantasies For Adults
Playful Underwater Photography
Playful Underwater Photography
German Water Polo Team by Rasmus Kaessmann
Sportswear With Superpowers
Sportswear With Superpowers
Can Nike Lightweight Apparel Fly On Its Own?
Ethereal Underwater Fashiontography
Ethereal Underwater Fashiontography
Zena Holloway Models Are Heavenly
Introspective Editorials
Introspective Editorials
"Our Darkness" by Eli Schmidt Reflects on Financial Crisis
play_circle_filled Playful Underwear Campaigns
Playful Underwear Campaigns
Jumping and Dancing in Undies for Acne
play_circle_filled Gravity-Defying Beer Ads
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Mahou Premium Light Beer Pushes the Laws of Physics
Candy Floss Fantasies
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MAC and Hello Kitty Channel Alice in Wonderland
Injured Models in Ads
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Lara Stone with Ankle Wrap in Jean Paul Gaultier Spring ‘09
Underwater Floatography
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Angelic Forms Searching the Unknown Deep
Human Angels
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Inking Wings For Spiritual Guidance on Your Back
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Snowtastic Sweaters From Sonia Rykiel's A/W '08 Collection
Alice In Wonderland Inspired Art
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Julie Nord Paintings Capture Adolescent America
Alice In Wonderland Interiors
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Mondrian South Beach Hotel Looks Like A Fantasy Land
Mythical Underwater Art
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Waterbabies by Zena Holloway
Photographing Art Enthusiasm
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The Visually Expressive “Jumping in Art Museums” Blog
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AntiGravity Yoga
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Cruisin' With Kirsty in V Magazine
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De Bijenkorf's Bargain Hunt Campaign
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15 Year Old Channels the Supernatural
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Flying Humans
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'NTV Spor' Analysts are IN the Action
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Zero Gravity Curiosity
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Sending Boomerangs to Space
Hotel Bed Jumping
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