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Sherway Gardens Shows the Relaxed Side of Shopping

By: Ayman - Published:   Updated: Jun 14 2011 • References: adsoftheworld
Trend Hunter has featured numerous ad campaigns that showcase the vicious rush and craziness of sales. Sherway Gardens goes in the opposite direction to promote their new personal shopping services.

A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, “Relax, we'll make you look good.”

The ad was photographed by Angus Rowe MacPherson for Extreme Group, Toronto, Canada.

Implications - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business.

Stats for Lounging Shoppers Trending: Older & Chilly
Traction: 2,682 clicks in 293 w
Interest: 1 minutes
Concept: Lounging Shoppers
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: mannequin scarevertising, shoppers as vultures, and shoppers as hunters.