Evolved Packaging

Visual rebranding to stand out among stale designs of competitors
Implications - With prices of basic needs on the rise, companies struggling to set themselves apart from the competition are reevaluating their visual brand strategies. Novel packaging can help win over consumer attention in a sea of products with stagnant aesthetics. Successful rebranding has the simultaneous benefit of justifying higher prices.
SCORE: 5
Warm Top 6 Examples: 109,710 Total Clicks May 09 - Sep 09
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DEMOGRAPHICS
Blank Bottle Branding - Absolut Vodka No Label Edition Coming in September
SCORE: 6
Warm 18,878 Clicks Pub: Aug 28, 09
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… [More]
Nostalgic Soda Packaging - Jordan Puopolo's Vintage-Inspired Sprite Redesign
SCORE: 4.3
Warm 20,878 Clicks Pub: May 17, 09
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
Jordan Puopolo’s Sprite packaging redesign draws influences from the past to channel the lemon-lime soda’s organic roots. The traditional 12-pack box is transformed with a print that looks like an old… [More]
Cryptic Beverage Packaging - Strange Drink Labels to Sell Bottles & Cans
SCORE: 3.7
Warm 16,039 Clicks Pub: Aug 7, 09
Cryptic Beverage Packaging
Strange Drink Labels to Sell Bottles & Cans
This collection of strangely labeled drinks are hilarious. Cans with labels saying “Deepresso” and “Water Salad” make these drinks less than desirable. Although you may think the drinks themselves taste… [More]
Baroque Liquor Bottles - Louis XIII Cognac Gets an All-New Luxe Look
SCORE: 4.6
Warm 27,426 Clicks Pub: Sep 18, 09
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
Prestigious Louis XIII cognac has recently gotten a luxurious packaging upgrade to prove that this alcohol is much more than a mere cognac. Its bottle is placed inside a handcrafted dark wood-and-leather… [More]
Water Bottle Activism - B'eau Pal Water Brings Awareness to India
SCORE: 5.6
Warm 8,620 Clicks Pub: Aug 8, 09
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
This great awareness campaign caught my eye. Notice how the bottle of B’eau Pal water looks nicely designed at first; initial impressions don’t last long, however, as the public soon realizes it’s an awareness… [More]
Multifunctional Packaging - Wine Box Doubles as a Bird Nesting Box
SCORE: 5.8
Warm 17,869 Clicks Pub: Aug 26, 09
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
This awesome piece of multifunctional packaging, thoughtfully designed by Igor Solovyov is a wine box made from attractive wood that also doubles as a bird nesting box when you’re done with it. What a… [More]