Heinz Cooking Contest

By: Ayman - Published: • References: adsoftheworld
This new ad campaign for Heinz Cooking Contest playfully shows you that they are "Looking for chefs wherever they are."

It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox!

The fun campaign was created by Leo Burnett Advertising Agency, Caracas, Venezuela with art direction by Juan Manuel Niño and Norberto Da Silva, and photography by Rodolfo Benitez.

See the similarly witty fashion on the run "Live Fast" campaign by Diesel:

Stats for Cooking on The Run Trending: Older & Chilly
Traction: 5,452 clicks in 361 w
Interest: 4 minutes
Concept: Cooking On The Run
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: thai-inspired chowders, poverty-alleviating vending machines, and 3d-printed family portraits.