Rockstar

Heinz Cooking Contest

By: Ayman - Published: Apr 21, 2008 • References: adsoftheworld
This new ad campaign for Heinz Cooking Contest playfully shows you that they are "Looking for chefs wherever they are."

It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox!

The fun campaign was created by Leo Burnett Advertising Agency, Caracas, Venezuela with art direction by Juan Manuel Niño and Norberto Da Silva, and photography by Rodolfo Benitez.

See the similarly witty fashion on the run "Live Fast" campaign by Diesel:

Stats for Cooking on The Run Trending: Older & Chilly
Research: 5,538 clicks in 422 w
Interest: 4 minutes
Concept: Cooking On The Run
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: modern wooden animal sculptures, playful snack packaging, and small portable microwaves.