Society's attraction to fakeness reflects an unfading desire for status goods
Implications - Real and fake are blurring as people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession. Engagement in guessing games points toward the enjoyment of flaunting affordable goods disguised as luxuries. Taking advantage of creative parody in a time of economic uncertainty coaxes cash-strapped consumers to reopen their wallets.
Trend Themes
1. Faux Everything - As people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession, businesses can consider taking advantage of creative parody or materialization of the digital world of technology to offer affordable goods disguised as luxuries or satisfy longing for tangible products and services.
2. Compact Convenience - As individuals look for peace and serenity throughout their busy days, businesses can provide creative products that offer moments of silence and comfort wherever people may be, such as ultra-compact or portable plastic bag alternatives, sofa covers, or lamps that resemble security cameras.
3. Rent-a-friend - With individuals too busy, exhausted, or socially inept to make friends, businesses can capitalize on this trend by offering companionship, speech-giving, or singing/dancing services for important events at a cost.
Industry Implications
1. Fashion and Accessories - The fashion industry can offer luxuries or styles that resemble real animal materials or exotic beach-inspired outfits sans the cost of genuine materials.
2. Interior Design and Home Goods - Businesses in this industry can offer distinct design products like perforated homes that blur boundaries between inside and outside or sofa dress covers to transform old pieces of furniture into something modern.
3. Event Planning Services - This industry can also take advantage of the trend towards fakeness by renting out friends, relatives, and colleagues for important events with added features like heartfelt speeches or song and dance numbers for an additional cost.
11 Featured, 88 Examples:
2,152,442 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:
